TWITTER MARKETING STRATEGY GUIDE
Social networks are part of our daily behavior, allowing us to generate contact and communication in real time with practically any person or brand in the world. We present some of the main Twitter marketing strategies for application to brands, personalities, and accounts with business objectives.
The social network is based on short messages of 140 characters that are published to profile followers, allowing users and brands to communicate immediately, addressing different situations like
- Information and news.
- Customer service cases.
- Information on new products or services.
- Marketing of promotions.
- Distribution of content and messages.
- Direct participation in promotions and downloads.
- Conversations based on familiar topics.
- Public relations and content distribution and scoops.
As with any social network, dedication is necessary for the planning, handling, and managing of communication and specific content for the platform. In addition, each network is unique in terms of its control, language, and type of interaction, and it must be integrated with other digital elements, primarily with the personal or communications website. Before managing your communication and strategies on Twitter, it is crucial to be committed to the platform.
Here we present a guide with recommendations and initial steps to get the most out of this social network as a communication or business tool.
Research
Before you start, investigate the competitors’ profiles or those similar to the ones we want for our personal or corporate brand.
- How do you manage your accounts?
- What kind of content do they post?
- Which generates interaction?
- Who generates interaction?
- From which accounts or sources do they share content?
- Who do they follow?
- What lists do they handle?
Define objectives and priorities for managing the Twitter account
Scope: reach the most significant number of people with the communication generated.
Actions: Get users to click or take a specific action.
Interaction: users share publications and generate opinions or conversations.
Correctly complete the Twitter profile.
- Username. @2BTECH
- Profile and background photo.
- Complete information with keywords in 160 characters.
- Links in information and link to web / mobile.
- Location
- Verified accounts?
- Pin Featured Tweets.
- Twitter lists
- Link to networks, web, blog, and professional profile.
Get attention from influencers.
- Identify them.
- Follow them.
- Retweet posts.
- Mention them in content relevant to them.
- Create content for them.
- Respond to your posts.
- Ask influencers questions.
Generate relevant content
- Create a content plan and relevant posts for your audience.
- Identify Twitter accounts, blogs, and pages with relevant content to your audience.
Disseminate content
- Write Tweets of a maximum of 100 characters.
- Include a maximum of 2 hashtags, ideally only one relevant one.
- Post an average of 3 tweets a day.
- Identify ideal posting times. The standard is from 1 to 9 pm.
- Ask to share your tweet (Include “Please Retweet” or RT at the beginning of the publication).
- Include images, videos, and links in different posts.
- Promote relevant posts with Twitter banner ads.
- Use remarketing to re-impact users who have visited your website or taken a previous action (purchases, visits to places, participation in events, others).
- Integrate your Twitter strategy with your digital assets (Web, blog, applications, other networks, and communities).
- Activate and use Twitter cards and remarketing.
Measure results
- Activate Twitter Analytics (analytics.twitter.com)
- Identify topics, profiles, and schedules that generate better results.
- Evaluate the effectiveness and profitability of the actions carried out.
- Optimize management based on results and corrections.
2BTECH will help you make your Twitter account stand out by focusing on your Twitter marketing strategy and content. LET’S SCHEDULE A CONVERSATION.