LinkedIn As A Digital Marketing Tool And Strategy

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Do you incorporate LinkedIn into your digital marketing strategy? If not, any expert wouldn’t ignore this effective digital marketing tool. We utilize this powerful social network here at 2BTech Leading Digital Agency.

LinkedIn’s goal is to be the largest professional network in the world, where firms and professionals may advertise themselves, build their company, and network because you invite them to interact with experts in your industry as well as professionals from other sectors.

LINKEDIN AS A DIGITAL MARKETING TOOL AND STRATEGY FOR YOUR COMPANY

30 million businesses use LinkedIn, and it has over 700 million registered users making it clear that it is an ideal social network for Networking, connecting with your audience, and even selling.

It is an essential network of companies, and where it makes more sense to have a company page so that users can find out about the company and its products or find new job opportunities. In addition, it is a very effective way to find new potential customers, collaborators, or partners.

There are different ways to incorporate LinkedIn into your digital marketing strategy. But before you start, you need to create a business page if you still need to create one.

The profile on LinkedIn can be of two types: professional and company, and it is the combination of both where you can get the most benefits for your business.

In contrast to the company profile, which is a more static corporate website, the professional profile is significantly more dynamic because contacts and sales tactics are created via a professional profile.

In this way, the main objective of your professional LinkedIn profile should be to network. How? First of all, You must answer these two questions: What differentiates you as a professional? Why are your services the best option?

You can make yourself known through your professional profile and contact potential collaborators or investors, a process you can optimize if you also have your company page. Why? Well, you can include the company’s logo or reference both at the top of your profile and in the experience section, from which the visitor can directly access your company page.

REQUIREMENTS TO CREATE A BUSINESS PAGE

Now that you know the advantages of a company profile, you may have been encouraged to create it. To do this, you should know that you have to meet the following essential requirements:

  • Previously have a professional profile, which will be the “administrator” of the company page.
  • Have your URL (the address of your company’s website)
  • Have the right to act on behalf of the company when creating the company page.
  • Have a confirmed email address associated with your LinkedIn account. If you don’t have one, you’ll be prompted to add one and verify it.

ADVANTAGES OF USING LINKEDIN AS A DIGITAL MARKETING TOOL

In addition to reinforcing the brand image or personal brand that having a profile or company page on LinkedIn entails, it has numerous advantages, just like having other social networks.

Here are some of the advantages for you to discover what LinkedIn is for:

MAKE IT EASY FOR YOUR POTENTIAL CLIENTS TO FIND YOU THROUGH LINKEDIN

LinkedIn is the best customer acquisition tool, completely free of charge. Thanks to the possibility of contacting your network from a personal profile, you can reach your potential customers.

As we mentioned, this professional social network has more than 150 million active users. Therefore, if you have a business and need your company profile, you will be making it difficult for many of them to find you, among whom there are potential clients or possible collaborators. That’s why it is so important to have a presence on LinkedIn.

An analysis found that visitors from LinkedIn convert at a rate of 2.78 percent, compared to less than 1% for visitors from Facebook or Twitter.

In addition, according to data from LinkedIn, 8 out of 10 users of this social network are 35 years old or older, the most potent age segment from a commercial point of view.

IMPROVE YOUR WEB POSITIONING (SEO)

Having a company page improves the organic positioning of your company in search engines.

Although there are some techniques to optimize the SEO positioning in Google of your company page and your LinkedIn product pages, what has the most influence is the number of active followers you have, as well as the inclusion of keywords in both descriptions. Page types.

SIMPLIFY YOUR WAY OF DOING NETWORKING

The users of this social network are linked to the professional field; therefore, it is a much more focused and segmented audience.

You can find strategic partners and quickly generate connections through your company page if you are active on LinkedIn. You also have the information and contacts of your potential collaborators at the click of a button.

GENERATE TRAFFIC TO YOUR WEBSITE

Furthermore, the traffic from LinkedIn is highly qualified, so it is not simply any traffic.

LINKEDIN ALLOWS YOU TO CREATE PRODUCT PAGES

The product pages are an extension of the company pages; therefore, you can only create them once you have made your company page.

These pages allow you to promote a specific product or service to a specific segment of customers. You can create up to ten product pages for your company.

HOW TO DESIGN A LINKEDIN STRATEGY FOR COMPANIES

SET GOALS

First, set SMART goals (specific, measurable, achievable, relevant, and within a period); second, decide how you will carry them out and how much budget you have.

BUSINESS PAGE CREATION

Your company page on LinkedIn must have a complete description of the activity and be connected to the staff so that the same workers are the brand ambassadors who create and share content.

GENERATION OF THE CONTENT PERIODICALLY

For your page to be visible and to reach your audience, you must publish engaging, attractive, and informative content. You can automate publishing your posts on LinkedIn so that they are published periodically.

LINKEDIN ADS

Carrying out advertising campaigns on LinkedIn is one of the marketing actions that usually achieve the best ROI. It is the most expensive platform, but it is the most effective if you want to reach a professional audience or a specific sector.

LinkedIn Ads allows you to segment a lot and use different creative formats. We recommend using several to analyze the results and the positive impact later.

MONITORING RESULTS

LinkedIn has the campaign statistics and results from which you can see how the strategy is evolving and what the results are, thanks to the different metrics provided by this network, the posts that work best, those with the most interactions, and If you run campaigns intending to obtain leads, you can also check the CPA of the campaigns, the CTR.

This post has helped you learn about the potential of LinkedIn as a tool in your digital marketing strategy.

Remember that at 2BTech Leading Digital Agency, we are specialists in this discipline and all of its subfields. Have a conversation with us if you need help creating a digital marketing strategy for this powerful social network.

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