How to Increase Sales with Social Media Strategy

3 min readNov 7, 2022

Does your social media strategy align with the 5 stages of the customer journey?

Do you have any KPIs from your social media content? If not, then this article is for you.

Each stage of the customer journey is unique, depending on the prospect’s circumstances, so we must develop a social media plan to assist customers at each stage.

Align Your Social Media Strategy To The Customer Journey Map

Awareness

Your goals at this stage of the journey should be:

Provide quality and appropriate information to potential customers
Answer questions.
Gain the trust of these prospects
Create interest

Social Media Strategy For Awareness

Social media ads
Influencer marketing
Content marketing on social media platforms

Consideration

In this stage, the user begins to consider your product as a possible solution to his problems.

The objectives in the consideration stage should be:

Present your products as a solution
Explain its advantages and justify the prices (quality/price ratio)
Keep the interest of the consumer, identifying ways to reduce the rate of abandonment (Bounce Rate)
Help customers find what they are looking for

Social Media Strategy For Consideration

Posting client testimonials on social media sites
Use video content to demonstrate the solution to prospect problems.
Give customer support on social media platforms.

Purchase

Conversion occurs when you receive the first order from a customer.

Additionally, you may want to have the following goals in the acquisition stage

Ensuring excellent customer service
Provide access to the information that the client needs promptly.
Ship your orders as soon as possible
Obtain customer contact information, such as email.

Social Media Strategy For Conversion

Integrate your website with your social media channels
The promotion offers on social media
Introduce contests and Giveaways
Create the referral program
Promote free shipping often.

Retention

Retention is the stage where you manage to retain customers or lose them.

At this stage, it is recommended:

Make sure customers stay engaged with the brand.
Try to collect feedback and respond.
Make relevant offers.
Make the customer feel like they are part of your brand’s community.
Encourage them to buy again.

Social Media Strategy For Retention

Build communities for the customer
Respond to customer feedback
Introduce loyalty cards to customers
Make your customer the brand ambassador

How successful brand align social media strategy to customer journey map

A Brand should align the strategy according to the customer journey. Furthermore, I identified that many brands’ social media strategy is limited to visual content.

Many successful brands use social media sites to achieve the goals of the customer journey.

Airbnb’s Instagram content is characterised by high originality and aesthetic appeal, which help in the consideration stage of the customer journey.

Cadbury dairy milk runs regular competitions through Twitter to win their products, both in the form of interactive games which help in the purchase stage of the customer journey.

Taco Bell regularly posts bite-sized content on Vine and Instagram and longer-form content on YouTube and VEVO. This strategy creates awareness.

Sephora builds a community where clients can explore products interactively, share insider tips and advice, and live chat with one another; that strategy leads to the retention phase.

Let’s schedule a conversation to discuss your social media strategy. 2BTech believes in creating and delivering value, contact us to explore the value of your brand.